Real Business Finance Education

We started rivalythea because too many Australian business owners were making financial decisions without proper understanding. Since 2019, we've helped hundreds of businesses grasp the fundamentals that actually matter.

How We Actually Started

Back in 2018, I was consulting for small businesses across Adelaide. The same problems kept coming up. Business owners would make decisions based on gut feelings rather than financial data. They'd confuse revenue with profit. Cash flow was a mystery.

One client nearly lost everything because they didn't understand working capital. That's when it clicked – people needed practical education, not theoretical finance courses.

Our approach is different. We focus on real scenarios you'll face in business. No academic theory. Just practical knowledge you can use immediately.

Business planning session with financial documents and calculator

What Guides Our Teaching

These principles shape how we design every course and workshop.

Real Examples Only

Every case study comes from actual businesses we've worked with. No made-up scenarios or textbook examples that don't reflect reality.

Practical Applications

You'll learn tools and frameworks you can implement immediately. We focus on what actually helps in day-to-day business operations.

Honest Guidance

We tell you what works and what doesn't. No sugar-coating challenges or overselling solutions. Just straightforward business advice.

Meet The Team

Marcus Whitfield, Financial Education Director at rivalythea

Marcus Whitfield

Financial Education Director

Experience That Counts

Marcus spent twelve years helping businesses navigate financial challenges before starting rivalythea. He's seen companies grow from single-person operations to multi-million dollar enterprises.

His background includes corporate finance, small business consulting, and workshop facilitation. But what really matters is his ability to explain complex financial concepts in ways that make sense to busy business owners.

When he's not teaching, Marcus reviews financial processes for growing companies and stays current with changes in Australian business regulations and tax requirements.

Financial analysis charts and business planning materials Business meeting discussing financial strategies and growth planning Get Started With Our Programs