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Website Tracking & Data Usage Policy

Last Updated: February 15, 2025
Current Status: Tracking Preferences Not Set

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Understanding Website Tracking Technologies

rivalythea uses various tracking technologies to enhance your browsing experience and understand how our educational resources are being used. These technologies help us deliver relevant content, analyze site performance, and improve our business finance education materials.

When you visit rivalythea.com, small data files may be stored on your device. These files work alongside other tracking methods to remember your preferences, analyze website usage patterns, and provide insights that help us create better educational content for Australian businesses.

Essential Website Functions

Some tracking is absolutely necessary for our website to function properly. This includes maintaining your session, remembering your language preferences, and ensuring security features work correctly. These cannot be disabled as they're fundamental to website operation.

Types of Tracking We Use

Functional Tracking

Remembers your choices and preferences as you navigate our educational content. This includes remembering which finance topics you've viewed and your preferred content format.

Analytics & Performance

Helps us understand which educational materials are most valuable to business owners. We analyze page views, time spent on content, and popular learning pathways to improve our resources.

Marketing & Outreach

Allows us to show relevant educational content recommendations and measure the effectiveness of our business finance education campaigns across different platforms.

Third-Party Services

Educational content delivery services, video platforms, and analytics tools may place their own tracking technologies when you interact with embedded content or forms.

How Tracking Enhances Your Experience

Our tracking systems work together to create a more personalized educational journey. For instance, if you frequently read about cash flow management, we'll prioritize similar content in your recommendations. When you return to complete a learning module, the system remembers where you left off.

The analytics data helps us identify which topics Australian business owners find most challenging. This insight drives our content creation strategy — if we see many visitors struggling with tax planning resources, we'll develop more comprehensive guides on that topic.

Data Retention Periods

Session Data
Until browser closes
Preferences
Up to 12 months
Analytics
26 months maximum
Marketing
90 days standard

Managing Your Browser Settings

You have complete control over tracking technologies through your browser settings. Each browser handles this differently, but the principle remains the same — you can block, delete, or manage these files according to your preferences.

Chrome

Settings → Privacy and Security → Cookies and other site data. Choose from various privacy levels or manage specific site permissions.

Firefox

Options → Privacy & Security → Enhanced Tracking Protection. Select Standard, Strict, or Custom protection levels.

Safari

Preferences → Privacy → Manage Website Data. Control cross-site tracking and individual website permissions.

Edge

Settings → Cookies and site permissions → Cookies and site data. Configure blocking levels and exceptions.

Keep in mind that blocking certain tracking technologies might limit some website features. Educational progress tracking, personalized recommendations, and content preferences may not work as expected with strict privacy settings.

Your Privacy Rights & Control

As an Australian business, rivalythea respects your privacy rights under local regulations. You can request information about what data we've collected, ask for corrections, or request deletion of your information at any time.

Beyond the rejection button above, you can also:

  • Contact us directly to discuss your privacy preferences
  • Use browser private/incognito mode for anonymous browsing
  • Install privacy-focused browser extensions for additional control
  • Clear your browser data regularly to reset all tracking
  • Opt out of interest-based advertising through industry tools

We believe in transparency about how educational websites use data. If you have questions about specific tracking technologies or how your information helps improve our business finance resources, we're happy to provide detailed explanations.

Questions About Our Data Usage?

We're committed to clear communication about website tracking and data usage

help@rivalythea.com
+61 7 4792 2414
L4 Darling Building, 28 Franklin St, Adelaide SA 5000

Contact Information

L4 (Rooftop), Darling Building
28 Franklin St
Adelaide SA 5000, Australia

Phone: +61747922414

Email: help@rivalythea.com

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